In Contingency Alignment Framework, internal dimensions include which of the following? Choose the best set.

• A. Vision and strategy, structure, people, measurement systems
• B. Marketing, sales, customer service
• C. Finance, governance, risk
• D. Leadership, culture, brand

Answer: (A)

In the Contingency Alignment Framework, the internal levers the organization can tune to align with its strategy are vision and strategy, structure, people, and measurement systems. These elements are internal because they reside under the organization's control and directly shape how work is organized, executed, and evaluated. Vision and strategy set the direction and priorities. Structure determines how tasks and authority are arranged to enable coordination. People cover the talent, roles, and culture needed to perform effectively. Measurement systems provide the feedback and data that guide decisions and align incentives with the desired outcomes. The other options mix external-facing functions or elements that function more as signals or governance concerns, rather than the core internal levers emphasized for alignment.