Stage 3 of Lewin's Change Management model involves which of the following activities?

• A. Developing a coalition among people for the organization to adopt and institutionalize the changes
• B. Unfreezing
• C. Changing the system
• D. Terminating the change

Answer: (A)

Stage 3 is about making the new ways of working stick by embedding them into the organization’s routines, culture, and structures. In Lewin’s model, the final phase focuses on stabilizing and sustaining the change so it becomes the new norm. Building a coalition of key leaders and stakeholders to champion, support, and monitor adoption helps ensure the changes are accepted widely and become institutionalized through policies, processes, and everyday practices. The described activity aligns with this goal by creating broad ownership and governance to anchor the changes. The other options belong to earlier steps: unfreezing is about preparing people for change, changing the system is the implementation itself, and terminating the change isn’t a standard stage in Lewin’s framework.