The phrase "Innovation vs Change Management" implies:

• A. Innovation is about the novelty of doing things differently, while change management focuses on how those changes are implemented.
• B. Innovation and change management are synonyms.
• C. Change management creates new products; innovation manages staff.
• D. They refer to marketing strategies only.

Answer: (A)

The key idea here is understanding that innovation and change management are two related but distinct activities. Innovation is about novelty—creating new ways of doing things, such as new ideas, products, services, or processes. Change management, by contrast, focuses on how you actually implement those changes in an organization—planning the rollout, communicating with people, training, addressing resistance, and ensuring the change sticks. So the statement that innovation is about novelty while change management is about how those changes are implemented captures the correct relationship. The other options misrepresent their roles or narrow their scope, such as treating them as synonyms, assigning product- or staff-related duties incorrectly, or limiting them to marketing strategies.